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AI1SAD Brand Identity

Name

  • Product name: AI1SAD
  • Expanded name: Adaptive Intelligence for Integrated Shark Activity Detection

Mission Statement

AI1SAD provides calm, explainable marine intelligence for environmental monitoring and operational surveillance planning across coastal zones.

Canonical Artwork Source

The canonical source artwork location is images/branding/.

  • Reddit avatar source: images/branding/reddit-avatar-under-500kb.jpg
  • Primary avatar source: images/branding/avatar-primary.png
  • Alternate avatar source: images/branding/avatar-alt.jpeg
  • Reddit banner source: images/branding/banner-reddit.jpg
  • GitHub/social banner source: images/branding/banner-github.png
  • Brand concept board: images/branding/branding_asset_collection.png

docs/assets/brand/ and frontend/public/brand/ are deployment copies for MkDocs and frontend runtime surfaces.

Visual Tone

  • Marine intelligence
  • Radar and sonar scanning
  • Operational mapping
  • Environmental monitoring
  • Calm scientific dashboard

Core Palette

  • Deep Ocean: #06263A
  • Slate Navy: #1B2A41
  • Surveillance Teal: #0F8B8D
  • Coastal Cyan: #2EC4D6
  • Soft Ice: #D9F0FF
  • Surveillance Purple: #7B2CBF

Typography

  • Dashboard and docs body: clean sans-serif for readability
  • Headers: compact, high-contrast, operational style
  • Labeling: short, precise, and non-sensational

Logo Usage

  • MkDocs deployment logo: ai1sad-emblem.png
  • Frontend deployment logo: frontend/public/brand/ai1sad-emblem.png
  • Use on white or Soft Ice backgrounds
  • Maintain clear space equal to one logo ring width on all sides
  • Do not stretch, rotate, recolor outside palette, or add glow effects

Avatar and Icon Usage

  • Deployment avatar (frontend/docs): ai1sad-avatar.jpg
  • MkDocs deployment favicon: favicon.png
  • Frontend deployment favicon: frontend/public/brand/favicon.png
  • Keep line weight and ring geometry consistent with logo system
  • Canonical Reddit banner: images/branding/banner-reddit.jpg
  • Canonical GitHub/social banner: images/branding/banner-github.png
  • MkDocs homepage/social deployment banner: ai1sad-social-banner.png
  • Frontend dashboard banner: frontend/public/brand/ai1sad-social-banner.png

What To Avoid

  • Blood-red horror shark imagery
  • Attack-prediction language
  • Sensational warning graphics
  • Militarized weapons aesthetic
  • Cartoon mascot style